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History of Art and Design: Hochschule fur Gestaltung Ulm (possibly the other greatest art school part 2: electric boogaloo)

10/30/2019

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It's post war time. Germany has lost the war to end all wars. The country was in a state of confusion, one second they were Nazis and now they are not. Now they have to listen to the big allied forces that tell them to reconsider being mean to everyone else and get a good slap on the head. Germany looks back on its good old days, the good old days of the Bauhaus. 'Wow weren't we cool then? With our revolutionary art school? Wasn't that cool?' So they quickly(ish, took them until 1953) decided to open a new art school in Ulm. The school had its own proof to the big scary allied forces that it wasn't part of that Nazi elitist nonsense and was founded by Sophie and Hans Scholl two members of the White Rose (an anti fascist group) who subsequently died in World War II for throwing out some anti Nazi flyers. The school itself was very anti Nazi and that was exactly what America and Europe wanted to see. So they decided to give it some funding to help set it up so the school could in some way or another help with the reformation of Germany. And that's how the HfG Ulm came to be. 
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Otl Aicher as well as his wife Inge Scholl (sister of Hans and Sophie Scholl) set up the HfG Ulm. Otl was himself born in Ulm and was a classmate and friend to Werner Scholl. Otl was against Nazism as much as members of the White Rose were, he was even arrested in 1937 for refusing to join the Hitler Youth and consequently wasn't allowed to go to college. Eventually he was put into the Germany army but on several attempts he tried to flee. He did manage to succeed in deserting the army in 1945 and remained hidden in the Scholl 
The school boasted it's new and improved course which would bring industry into education as well as bringing in specialists in manufacturing so the school. However the school would run out of money eventually and the school itself did consultancy work to bring up funds. (a self funding school? What could possibly go wrong!)
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household until the war ended later that year. After the war he married Inge Scholl. Then later in 1953, he and his wife started the HfG there he became involved in corporate design and did most of the corporate branding as well. He was a pioneer in a lot of corporate design. Sadly in 1968 the school we know as HfG closed down due to social implosions with students objecting to the social justice-ness of the education system held within the school, believing that being socially good does not automatically mean good design. However Otl in his career helped to create many of the logos we know today. Mainly most notably he designed the 1972 Munich Olympic symbols that are still used to this day, he even did some of the symbols for airports one more notably in Athens, Greece. He even later created his own font family known as Rotis and designed logos for Munich airport, Braun as well as the University of Konstanz. 
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